Whutter – Enjoy healthy food
Launching a craft brand is often an intimate adventure, made of intuition, personal values and concrete challenges. Whutter is the perfect example: an agri-food project born from an act of love, driven by a committed duo, and propelled by a simple but powerful ambition: to allow everyone to enjoy themselves while taking care of their health .
🌱 A passion project… in the truest sense
Whutter is more than just a name. It's a statement: "Indulge in healthy food." The story begins with a man living with a heart defect . His daily life revolves around exercise, which has become a vital necessity to strengthen his heart. But one day, his partner—also an entrepreneur—gifts him a handcrafted creation made with peanut butter and white chocolate. A simple, pure product, designed just for him. A gift of love… and a revelation.
Inspired by Saint-Exupéry's famous quote – "One sees clearly only with the heart" – the founder understood that this delicacy could appeal far beyond his inner circle. Taste, health, and emotion can coexist. Whutter was born.
🧠 A clear vision, a strong ambition
Today, the two founders , seasoned entrepreneurs of five years who went through an incubation program in Nouvelle-Aquitaine, are laying the foundations of their brand. Their ambition ? To offer a healthy, elegant, and accessible alternative for everyone.
Their driving force: longevity through nutrition , and the conviction that luxury lies not in price, but in intention .
✨ An identity full of inspiration
The name is already there: Whutter , a smooth and intriguing fusion that immediately evokes indulgence and authenticity. The slogan, "Be indulgent, but healthy," positions the brand against the grain of ultra-processed, mass-produced snacks. Elegance is at the heart of the project: clean lines, a refined palette, and a confident, caring tone. Because yes, at Whutter, artisanal can also be chic .
🍫 A simple, clear offer… and one that's already been anticipated
Whutter is first and foremost a flagship product :
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White chocolate (20%) & peanut butter (80%)
A recipe without added salt, designed for discerning palates and sensitive stomachs. Made in France , with no shortcuts.
🏭 The challenge of industrialization
Like many young artisanal brands, scaling up is a real challenge. The founders don't come from the food production industry. They are currently exploring options to outsource their initial production: 50 kilos of products to start , through a technical partner yet to be identified.
Choosing the right workshop or technical center is strategic. It's where the magic will happen… or not. And it's also where doubts arise: How do you maintain artisanal quality on a large scale? How do you manage logistical constraints without industrial expertise?
📊 Initial feedback: a mix of enthusiasm and surprises
The initial tests were conducted with 170 people . The results are informative:
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31% of testers are allergic (useful data for targeting market segments)
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Among those without allergies: 50% love it , 50% remain unconvinced
A solid foundation that demonstrates the product has potential , especially among an informed public conscious of their diet.
🧩 The big questions of the moment
The project is progressing, but several questions remain unanswered:
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What distribution strategy should be adopted?
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Which economic model should be chosen to combine quality, profitability and accessibility?
📆 The next steps
The timeline is accelerating:
- Definition of the technical center producing the first 50 kilos
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Meetings with partners for industrialization
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Negotiation of the distribution of the first 50 kilos
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And most importantly… official launch scheduled for November 1st
🏁 In conclusion: a handcrafted, human-centered, and ambitious project
Whutter is not just artisanal pasta. It's a story of the heart , at the crossroads of sport, health, love, and entrepreneurship. This project, both fragile and strong, embodies the new generation of responsible brands: authentic, conscious, and elegant .
The adventure has only just begun. But already, Whutter makes us want to believe that we can be gourmet, without compromise.
